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Everflow ​

Send installs and in-app events to your Everflow network

Overview ​

Everflow is a partner marketing platform. Many affiliate networks run on it, and each one has its own tracking domain and Network ID (nid).

Linkrunner sends each install and in-app event to your Everflow network as it happens, carrying the Everflow click ID that brought the user in.

You set it up in two places: Integrations → Everflow in Linkrunner, and your offer in Everflow.

How it works ​

When a user clicks an Everflow tracking link, Everflow redirects them to your Linkrunner link with its click ID (transaction_id). Linkrunner attributes the install and events, then sends each one back to your Everflow network with that same transaction_id, so Everflow can credit and pay the right partner.

Partner traffic → Everflow tracking link → Linkrunner link (tid={transaction_id})
      → app install and events → Linkrunner postback → Everflow conversion

What you need from Everflow ​

Everflow is white label. Every network runs on its own postback domain and its own Network ID, so there is no single Everflow address to send to. www.serve-eflow-test.com and www.jb8np9ux.com are both Everflow, they are just different networks. You have to copy these two values from the network you actually work with, and each Linkrunner project connects to one network.

In Everflow, go to Control Center → Platform Configurations.

Everflow Platform Configurations showing the Network ID and the Global Postback URL
ValueWhere to find itExample
Postback domainThe domain in the Global Postback URL, at the bottom of the General tabwww.your-network.com
Network ID (nid)NID, under General near the top4104
Advertiser ID (aid)Next to the advertiser name. Optional, used with advertiser events1
Event IDsYour offer's Revenue & Payout (Events) table, or Advertisers → Events. You create these yourself, see Create your events in Everflow70931

Do not copy the example values above. They are from our test network and will send your conversions nowhere. Use the NID and domain from your own Everflow account.

If your network runs more than one conversion domain, the Global Postback URL shows the default one, which is the one to use. The full list is under Platform Configurations → Domains → Conversion Domains, a separate list from Tracking Domains with its own default.

If your affiliate network manages Everflow for you rather than you owning the account, ask them for the postback domain and NID. Partners can also read the domain from Offers → Manage → your offer → Conversion Method.

1. Connect Everflow in Linkrunner ​

Go to Integrations → Affiliate Partners → Everflow and click Configure.

The Everflow card on the Linkrunner Integrations page with its Configure button

The Everflow page has three tabs: Connection, Event Mapping and Tracking Link.

On the Connection tab:

  1. Enter the Postback domain, Network ID and, if your events are advertiser events, the Advertiser ID. These are the values you copied from Everflow in What you need from Everflow.
  2. Choose where your events are defined in Everflow:
    • Offer events: IDs from the offer's Revenue & Payout tab. Sent as event_id.
    • Advertiser events: IDs from Advertisers → Events. Sent as adv_event_id.
  3. Turn on Send postbacks to Everflow and click Save connection.

Your base conversion is picked on the Event Mapping tab, beside the events it chooses between. See Which conversion is your base conversion.

Everflow Connection tab in Linkrunner: postback domain, network ID, advertiser ID, where events are defined, the send postbacks switch and the resulting install postback URL

Which conversion is your base conversion ​

Everflow books the one postback that carries no event ID as the offer's base conversion. Everything else needs an event ID. Which of your conversions that should be depends on the offer:

Your offerBase conversionThe install
App install offer. The partner is paid for the installInstall (the default)Sent with no event ID
Web to app funnel. The partner is paid for a signup or purchase that happens before the installThe event you pick, such as signupSent with its own Install event ID

Pick it with the Base conversion radio on the Event Mapping tab and Linkrunner moves it for you: that event's postback drops its event ID, and the install gains the one you enter. The radio is a single choice, so exactly one conversion is ever the base conversion and Everflow never sees two on the same click.

2. Create your events in Everflow ​

Everflow event IDs are created by you on the offer, and each one is a number Everflow assigns. Create one for every Linkrunner event you want the network to see, before mapping them.

In Everflow, open your offer, click Edit, and go to the Revenue & Payout (Events) tab.

The Base Conversion Event at the top is the conversion with no event ID. On this offer it is named Install, which matches leaving the base conversion on Install in Linkrunner. If your offer converts before the install, name it after that step instead, such as Signup.

Under Additional Conversion Event(s), click Add Additional Event for each further event:

Everflow's Add Additional Event dialog, with the event name and visibility fields
  1. Additional Event Name: name it after the Linkrunner event it represents, such as Add to Cart or Purchase, so the mapping is obvious later.
  2. Event Visibility: Public lets your partners see the event in their portal. Private hides it.
  3. Set the Revenue and Payout for the event. A $0 payout still records the event, so use it for steps you want visible but do not pay for.
  4. Click Add & Continue, then Save the offer.

Everflow assigns each saved event an ID. That number is what you paste into Linkrunner:

The Additional Conversion Events table on an Everflow offer, showing each event's ID
Everflow eventIDMaps to your Linkrunner event
Install (Base)nonethe base conversion, no ID to copy
Add to Cart70932add_to_cart
Purchase70931FIRST_PAYMENT

Using advertiser events instead? Create them under Advertisers → your advertiser → Events. Those IDs are sent as adv_event_id and are shared across every offer for that advertiser, so pick Advertiser events on Linkrunner's Connection tab.

3. Map your events in Linkrunner ​

Open the Event Mapping tab and click Add Mapping for each event you want Everflow to receive:

  • Your Events: an event your app sends, such as signup, add_to_cart or a payment type like FIRST_PAYMENT.
  • Everflow Event ID: the ID Everflow assigned when you created the event above.
  • Base conversion: the one row sent with no event ID. Leave it on Install unless your offer converts before the install.
  • Send Revenue: turn it on to send the purchase amount, for revenue-based payouts.

Click Save Mapping.

Everflow Event Mapping tab in Linkrunner: the read-only Install row, mapped events with their Everflow event IDs, the base conversion radio column and the Send Revenue switch

Only mapped events are sent. Everflow books a postback without an event ID as a base conversion, so Linkrunner never forwards an event you have not mapped.

The Install row at the top of the table has no event dropdown, because the install is not one of your app's events. Its Everflow Event ID box is empty and reads Sent with no event ID while the install is your base conversion; move the radio to another row and the box becomes editable, so you can paste the event ID you created for the install.

4. Create an Everflow campaign and copy the link ​

  1. Go to Campaigns → Create Link.
  2. Under Advanced Options → Ad Channel, choose Everflow and create the campaign.
  3. Copy the link. It is also listed on the Everflow page under the Tracking Link tab.

The link looks like this:

https://yourdomain.com/?c=CAMPAIGN_ID&tid={transaction_id}&s2={affiliate_id}&s3={affiliate_source_id}&s4={offer_id}&gaid={google_aid}&idfa={idfa}

Keep the curly braces. Everflow fills them in on every click.

5. Add the link to your Everflow offer ​

In Everflow, open your offer, edit Tracking, and paste the link as the Default Landing Page URL.

Everflow offer showing the Default Landing Page URL, the event IDs and the Advertiser Test Link button

6. Test ​

  1. On a phone, open your offer's Advertiser Test Link.
  2. Install and open your app, then trigger a mapped event.
  3. In Everflow, open Reporting → Conversions and filter by your offer. The install and events appear within a few minutes, sent from Linkrunner's postback IP.
Everflow Conversion Report with install and event conversions sent by Linkrunner

If your Everflow network restricts postbacks by IP, allowlist 8.234.94.188 and 8.234.80.204.

Postbacks Linkrunner sends ​

Base conversion:  https://<domain>/?nid=<nid>[&aid=<aid>]&transaction_id=<transaction_id>
Event:            https://<domain>/?nid=<nid>[&aid=<aid>]&event_id=<event id>&transaction_id=<transaction_id>
Purchase:         ...&amount=<amount>

The base conversion is the install by default, or the event you picked on the Event Mapping tab. With advertiser events, event_id is adv_event_id.

Troubleshooting ​

No conversions in Everflow. Check that Send postbacks to Everflow is on, the domain and Network ID match your Global Postback URL, and the offer's Default Landing Page URL is your Linkrunner link with tid={transaction_id}.

Events show up as base conversions. The event is being sent with the wrong ID type. Switch between Offer events and Advertiser events to match where the ID comes from.

Everflow rejects the postback as an invalid transaction ID. The click did not carry Everflow's transaction_id. Make sure the link uses curly braces, {transaction_id}, not square brackets.

Need help? Contact support@linkrunner.io.

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